Executive Roundtable · Sydney · 14 August 2025

Personalisation, Trust
& AI in the Age of
Attention Overload.

A closed-door lunch for senior marketing, CX, and loyalty leaders. By invitation only.

14 August 2025

12:00 – 3:00pm

Sydney (venue TBC)

40 seats, by invitation

Reserve Your Seat About this event

About this event

Why loyalty programs are data rich but relevance poor.

Most enterprise personalisation still operates at the micro level. Behavioural segmentation, what customers clicked, browsed, and bought, works brilliantly in high-frequency categories. But behaviour alone is not strategy. Too many organisations are personalising against micro segments without understanding the macro layer: motivations, identity, life context, culture, values.

In other words: we know what customers did, but not always why. Meanwhile, customer data continues to sit fragmented across functions, business units, and platforms. The brands doing this best are not simply buying better martech. They are aligning operating models first.

This lunch brings together senior marketing, CX, and loyalty leaders to examine where personalisation genuinely improves human experience, and where it simply becomes noise.

Adam Posner

Loyalty Specialist
Author, For Love or Money

Featured speaker

Unpacking the For Love or Money 2026 report.

Adam Posner is one of Asia Pacific's leading voices on loyalty, customer engagement, and the intersection of data and human behaviour. His annual For Love or Money report is the benchmark study on loyalty program effectiveness across the region.

At this roundtable, Adam will share key findings from the 2026 edition: where programs are creating genuine value, where consumer trust is eroding, and what the AI moment means for relevance activation in loyalty and engagement.

What we'll cover

Three tensions shaping loyalty today.

01 — Micro vs Macro

Behaviour is not strategy.

Enterprise organisations have become expert at behavioural segmentation. But reducing friction in a supermarket aisle is not the same as understanding what a customer values, who they are, or what they actually want from a brand relationship. The macro layer remains largely untouched.

02 — Data Silos

Personalisation requires operating model alignment.

Despite years of transformation programs, customer data continues to sit fragmented across functions. Many "personalised" experiences are disconnected experiences stitched together by technology. Loyalty only works when it runs from the C-suite through to frontline teams.

03 — Relevance Activation

The challenge is not data availability. It's relevance.

Consumers are increasingly comfortable with AI and automation when it genuinely helps them reduce friction, simplify decisions, and surface relevant value. But concern rises sharply when brands cross into perceived overreach or surveillance. The question is where to draw the line.

04 — Recognition vs Technology

The best member experiences often cost very little.

Recognition, relevance, and making people feel valued can create memorable moments without significant investment. The brands winning in loyalty are not always those with the most sophisticated martech stacks. They are the ones whose entire organisation understands what loyalty actually means.

The details

Everything you need to know.

Date

Thursday, 14 August 2025

Time

12:00 – 3:00pm Lunch served throughout

Venue

Sydney, NSW

Venue to be confirmed

Format

Executive Roundtable Collaborative & Peer Driven

Attendance

40 senior leaders By invitation only

Cost

Complimentary Hosted by Braze and Antavo

Hosted by

The organisations behind this event.

Braze

Braze is a leading customer engagement platform. It powers real-time, cross-channel interactions between consumers and brands, helping organisations deliver relevant, personalised experiences at scale, across email, mobile, web, and beyond.

Antavo

Antavo is the Enterprise Loyalty Cloud, helping global brands build next-generation loyalty programs that go beyond discounts. Their platform connects loyalty strategy to technology, enabling brands to reward behaviours, build communities, and drive long-term retention.

Reserve your seat

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Places are limited and allocated by seniority and industry fit. We'll confirm your place within 48 hours.

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Personalisation, Trust& AI in the Age ofAttention Overload.